2007 Winner builds on medical and entrepreneurial expertise
The 2007 Minnesota Cup winners, John Montague and James Levine, have burned a lot of calories running their company, Muve. That's no surprise - the start-up is dedicated to the commercialization of technology that might help limit the global obesity epidemic. The winning product, Gruve, is a movement-measuring device used in conjunction with an online network focused on weight-loss and wellness.
"Launching a new venture is a lot like sailing," says Montague. "You must have a good plan and know where you are going, yet be prepared to alter the plan as winds and conditions change. It is important to get your boat in the water and get moving instead of sitting on the dock contemplating. Winning Minnesota Cup put a great burst of wind in our sails."
Gruve is currently being beta-tested at two independent companies. "We've been seeing some extremely good results," says Montague. The television show "20/20" is closely following the beta testing for a feature that will air in April. The business has also attracted coverage from news media including "Nightline," "Good Morning America," MPR, and CNN.
The founders recently announced a new partnership with Steel Case, a $4 billion global office furniture leader. The partnership has already allowed them to bring the WalkStation, another Muve product, to market. Together, the two companies hope to reinvent the office environment. "We see this as an opportunity to bring together the health movement and the green movement," said Montague.



